″It’s more other people who think I should get paid. Rose says she never asked for money and the company never offered any. Rose’s reward came last month - a plaque etched with a likeness of the best-selling sandwich and french fries between the Golden Arches, and a message thanking her for the contribution. ″I felt that because of her perserverance all these years, the fact that it really is for her kids and the fact that, yes, indeed, she did play a role in naming the sandwich, we should recognize her,″ said Jeff Olian, a McDonald’s lawyer. Rose was one of the former employees who deserved a break that day. Rose waged a campaign of letters and telephone calls.Īll that finally changed when the 30th anniversary of the chain rolled around, and McDonald’s decided Mrs. McDonald’s hardly helped her cause, refusing to acknowledge her contribution, even though Mrs. Rose, now a 38-year-old Glenview housewife and mother, went on to relative obscurity.įor years, none of her children’s friends would believe that she was the one behind the name. Rose says everyone laughed when she said Big Mac.īut the phrase stuck and went on to become on of the best-known product names of all time. Blue Ribbon Burger was the leading candidate, and Mrs.
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